Founder's Story

It began with a simple idea, a passion for creating something better, and a vision to make a lasting difference. From our founder’s journey and inspiration to the values that shape who we are today, this is the story behind our brand.

Created From Experience.

ROOTED IN EXPERTISE

Created From Experience.

Lushka is a performance-led scalp, hair, lash and brow care house founded on a simple belief: lasting beauty begins with the health of the root. Every formula brings together clinical insight, trichology-led research and considered ingredients to support stronger, fuller-looking hair and beautifully conditioned lashes and brows.

Samantha Parkash Singh

MEET THE FOUNDER

Samantha Parkash Singh

With more than 25 years in clinical healthcare, Samantha Parkash Singh built her career on evidence, precision and patient care. That same discipline now sits at the heart of Lushka.

Her own experience of hair loss — through pregnancy, postpartum recovery and later hormonal change — revealed how few products were both luxurious and genuinely informed.

Rather than accept quick fixes, she spent years studying trichology, scalp biology and botanical science, combining clinical insight with lived understanding.

Lushka was created from that knowledge: a performance-led house designed to support the root, restore confidence and make consistent, root-first care feel elevated and attainable.

BUILT TOGETHER

The Lushka Community

Beyond products, Samantha created the Lushka Community: an informed, supportive space where people can share their experiences, learn more about scalp, lash and brow health, and feel less alone in their journey. It is a community built on honest conversation, shared progress and stronger confidence.

The Lushka Community

Lushka is shaping the future of scalp, lash and brow care through performance-led formulas and consistent, root-first rituals. Because when the environment at the root is cared for, stronger, fuller-looking results can follow.